JR brings more than 30 years of senior retirement industry experience to the Living Care Lifestyles Home Office team. He has won numerous awards including being named “Top Five CEO” two years in a row and “Top CEO Award” in 2010.
Prior to joining Living Care, JR was with Leisure Care for 15 years. For more than six years, he managed seven to 12 assisted living and independent retirement communities in several states throughout the United States. He also mentored and educated general managers and sales teams with “best outreach practices” that resulted in all communities with a 90 percent or higher occupancy rate.
His passion for seniors was evident prior to working in operations, where he was the general manager at Fairwinds in Spokane. He implemented successful and strategic senior living initiatives resulting in a 95 percent occupancy rate as well as high marks from residents in the community.
As the Vice President of Operations, JR is responsible for the overall administration, operations and management of the communities located in California, Texas and Hawaii. His responsibilities also include employee and customer relations, sales and marketing and business development.
At the age of 15 while working in a nursing home kitchen, JR realized his passion and wanted to improve the lives of aging seniors. More than 30 years later, he loves this industry because, “I am able to be a part of our wonderful residents’ lives and have the pleasure to work with some of the most amazing people in the world!”
When not implementing his expertise for Living Care, JR enjoys spending time with family, hiking, walking his Great Dane named Titus, scuba diving and dining out at local restaurants.